Randy Rohde: The PR Expert Helping Brands Dominate Search and Build Authority
In the fast-moving world of digital marketing, not many experts have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a widely respected PR expert who helps businesses establish credibility, achieve top search visibility, and get featured on over 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's professional journey took several unexpected turns. With educational credentials from institutions including Michigan Ross, he launched his professional life in retail operations — running national retail stores, leading multiple store locations, and eventually managing operations across two national retail companies.
The itch to create something from scratch never went away. Alongside business partners, he launched a national service provider, sold it, started another, then settled in Cleveland, Ohio, where he grew a business across five states — and sold that business as well. In the midst of all this that he discovered the power of digital marketing.
The News Guy: Strategic PR Distribution
Now, Rohde operates 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Via his signature brand "The News Guy," he offers a comprehensive suite of services engineered to drive real results for businesses.
His core offering is press release distribution, securing placements across prominent news platforms such as AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde also provides high-profile article placements on top-tier media outlets, SEO and local SEO optimization, authority-boosting backlink services, and PPC management.
Where PR Meets AI
One area where Rohde is particularly innovative is his expertise in AI search visibility. He views press releases as a form of strategic input for AI platforms — helping brands shape what AI systems like Google AI Overviews, ChatGPT, and Perplexity communicate about a given brand. This innovative strategy positions his clients a competitive edge in the rapidly evolving digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's influence extends well beyond client work alone. He produces a pair of podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring entrepreneurs and small business owners.
On the speaking circuit, Rohde has shared his expertise at notable gatherings both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on popular podcast programs such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde holds IMDB credits as a producer, actor, and director — proving get more info he can bring stories to life both on screen and off.
Building Digital Trust, One Press Release at a Time
In his own copyright: "Visibility without credibility is a missed opportunity." For businesses looking to strengthen their digital presence, boost their search rankings, and stay ahead of the curve, Randy Rohde and The News Guy offer a proven path forward.